 |
 |
| FOR IMMEDIATE RELEASE September 17th, 2007 |
VIETTI VINYL STAYS TRUE TO ITS ROOTS ALL THE WAY Winner of WSM Talent Competition on September 27th Will Land NASHVILLE--Sept. 17th, 2007—Vietti Chili is on the hunt for the best undiscovered musical performer in town. Continuing its uncommon support of Nashville’s emerging artists through the Vietti Vinyl program, this local consumer products company is the latest sponsor of “From Tootsies to the Ryman,” an annual talent search at world famous honky-tonk Tootsie’s Orchid Lounge in downtown Nashville. The contest is held by 650 AM WSM, the radio home of the Grand Ole Opry, to celebrate the station’s 82nd anniversary. Vietti Vinyl representatives will join celebrity judges at Tootsie’s on September 27th to help with the difficult task of selecting a single winner. As part of the prize, the most talented contestant will be featured on a can of Vietti Chili in 2008, thereby reaching new fans through a presence in grocery stores across the Southeast. The contest is open to the public, and is scheduled to begin at 4 p.m. More information, as well as the official rules and entry form, are available at WSMOnline.com. Headlining the night will be Tom Hambridge, a two-time Grammy-nominated singer, drummer, songwriter, and producer who has already joined the roster of Vietti Vinyl artists. “This partnership with WSM is a perfect fit for Vietti Vinyl,” said Monica Powers, Director of Marketing for the Vietti brand. “Vietti stays true to its Nashville origins by promoting local talent. This is another vehicle for us to support our emerging artists --whether on the radio, through events, or on the store shelf, where they can get the broadest consumer exposure.” Vietti Vinyl, an innovative program created by Nashville-based food manufacturer Vietti, promotes emerging musical talent through collectible product labels and other grassroots marketing initiatives. Consumers can purchase cans of all Vietti chili products with photos and biographies of their favorite new artists. Free music downloads are also available through ViettiVinyl.com. The Vietti artist lineup includes Tom Hambridge, the Warren Brothers, John Corbett, Chris Young, Lucy Angel, the Isaacs, Heartland, Restless Heart, the Povertyneck Hillbillies, Alecia Nugent, Cherryholmes, Pat Flynn, and Riders in the Sky. Contact: www.viettibrand.com www.viettichili.com www.viettivinyl.com
|